ACC On the Road

ACC Panel: Web 2.0 Today

July 16, 2009
At the 2009 NECTA Convention & Exhibition in the Newport Marriott Hotel
Location: Freedom Room
12:30 – 1:45 p.m.

Are blogs blasé? Is Secondlife a ghost town? Can a 140-character message on Twitter really make a difference? Is Facebook better than MySpace? Has anyone besides Wikipedia been successful with wikis? What is the state of Web 2.0 today, and how can cable communicators use it to tell the industry’s story?

NCTA’s Paul Rodriguez and Mike Turk launched CableTechTalk.com, cable’s blog on technology. During the panel Web 2.0 Today, these two pioneers in the world of Web 2.0 will overview the social media landscape and explore ways that you can advance the cable industry online.

Speakers:

Paul Rodriguez Director, Web Content National Cable & Telecommunications Association (NCTA)

Mike Turk Vice President, Industry Grassroots National Cable & Telecommunications Association (NCTA)

Online Events

How ESPN Built a Stellar Internal Communications Team and Intranet in Less Than a Year - an ACC Webinar

July 15, 2009
1:00 – 2:00 p.m. EDT

ESPN employees demanded it, and the communications department delivered. In a company-wide survey, employees requested better communication about all aspects of ESPN. ESPN executive management responded and asked the communications department to formally launch an internal communications team. In a little less than a year, the communications department has built a vibrant internal communications area within corporate communications and launched a very popular Intranet entitled ITK (In the Know). There is more to come.

How did the communications department succeed in such a short time? What lessons did they learn along the way? During ACC’s July Webinar, ESPN’s Chris LaPlaca, senior vice president, corporate communications, and John McCloskey, senior director, internal communications, will answer these questions and give you tips on how you can improve your company’s internal communications efforts.

Speakers:

Chris LaPlaca Senior Vice President, Corporate Communications ESPN

John McCloskey Senior Director, Internal Communications ESPN

How ACC Members Can Participate:

Only ACC members may attend this webinar, and it is free of charge as a benefit of ACC membership. ACC members can register for this free webinar via the association’s online education portal in the members-only section of this Web site. You must be logged into the members-only area to access this portal, and you can log in through the member log in box in the left-hand corner of this screen.

Cable’s Corporate Social Responsibility: The Business Rewards of Making a Difference – An ACC Webinar

November 2009
Specific Date and Time to Be Determined

The cable industry has been a leader in corporate social responsibility (CSR) for decades. During this ACC webinar, two leaders in the field will address the challenges, relevance and rewards of cable’s CSR efforts and how they help the industry meet business goals, expand markets, engage employees and address social issues. After an overview of the history of corporate social responsibility and its state today, Freitas and Hathaway will present a case study of how Time Warner Cable reviewed its corporate social responsibility efforts and committed to a five-year, $100 million philanthropic plan to address America’s continuing decline in the areas of science, technology, engineering and math.

Speakers:

Ken Freitas Vice President, Corporate Responsibility Cone, Inc.

Bonnie Hathaway Vice President, Public Affairs Time Warner Cable

Past Online Events

ACC members can find recordings of past webinars and transcripts of online chats via the online educational portal in the members-only section of this Web site.